Detroit PWHL Entry Announced as Detroit Clutch

The name of the new PWHL team in Detroit was revealed on Tuesday morning: Detroit Clutch.

Also show was the team’s new logo, a gear-like shape seemingly representing a clutch flywheel with “Clutch” in a modern script across it and “Detroit” arched over the top.

The announcement came in a segment on The Spot Detroit 20 from Little Caesars Arena, followed immediately by posts to social media.

Introducing the Detroit Clutch.

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— PWHL Detroit (@pwhl–detroit.bsky.social) 8:24 AM · Nov 10, 2026

The PWHL’s other three expansion teams also unveiled their branding in a coordinated effort: Hamilton Havoc, San Jose Sea Lions, and Vegas Vanguards.

It’s kind of my thing to dislike my teams’ branding efforts at this point and my feelings about the Clutch don’t change that.

The name is expected. It was rumored for weeks and fits the non-plural-noun form that many PWHL team names have taken.

The logo… I’m a big fan of roundel logos. I should love this. But I also hate logos that only represent their team by literally saying the team name and that’s what this does. The gear shape isn’t immediately identifiable as a clutch flywheel, it could be any gear. So the only way that this says “Detroit Clutch” is because the “Detroit Clutch” text is present.